As part of promoting Meeting Incentive Convention Exhibition (MICE) tourism, the Kerala Tourism Development Corporation (KTDC) will come out with premium life membership and institutional membership cards for individuals and institutions.
Seven nights of free stay in a year and substantial discounts on all its premium facilities, including hotels at hill stations and beach resorts, await those enrolling under the KTDC Elite Ensemble for individuals and the KTDC Corporate Collective for corporates.
Isaac to launch scheme
The novel scheme will be launched by Finance Minister T.M. Thomas Isaac in the presence of Tourism Minister Kadakampally Surendran here on November 1. The fee for premium life membership has been fixed at Rs. 10 lakh and for institutional membership Rs. 15 lakh, both inclusive of taxes.
“It is aimed to bring more visitors to Kerala and position the State as a major international destination for institutional conventions and meetings,” KTDC chairman M. Vijayakumar said.
‘Expects good response’
KTDC managing director Rahul R. said the Corporation expected good response for the products. The premium life membership entitles its holder for seven nights complimentary stay for two adults and two children below 12 years on full board basis in all KTDC properties in a year. Any extra room will be offered at 40% discount on room rent, food and beverages and Ayurvedic spa. The member can also authorise any other guest to avail themselves of the complimentary stay.
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