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Instagram to newsletters, CM is all over digital space

Chief Minister N. Chandrababu Naidu is of late going all out to make his presence felt on the Internet.

Mr. Naidu, who has been active on social media platforms Facebook and Twitter for long, is one of the most followed politicians in the country with over 53.7 lakh followers.

However, in the recent past, the Chief Minister’s presence grew manifold with his entry into the most popular social networking platforms and launching of his own website (ncbn.in) and a smart mobile application. On the app, users can register their suggestions to the CM and also take part in polls on the lines of a feature in Microsoft’s Kaizala.

He now has official accounts and pages on business and employment-oriented service LinkedIn, photo and video sharing application popular with the generation-Z Instagram, video sharing website YouTube and Google+ where content related to the State’s development and his day-to-day activities are posted.

On Instagram, Mr. Naidu’s handle has over 50,000 followers. People registered on the mobile application also get weekly bulletins on the developments involving the CM on emails.

Website promotion

In the latest step to draw traffic to his website and promote the well-organised content on it, the official and popular websites of the State government are displaying ‘1500 days of good governance’ banners that lead to ncbn.in where a detailed account of the State’s development in the first 1,500 days of governance is presented. The official website of A.P. and e-GO are among the few such websites with the links.

It is unclear if the website registered in the name of a Gujarat-based firm, according to information available in the public domain, is run at the behest of the government or the ruling party.

In addition to all these initiatives, Mr. Naidu has already announced a special smartphone application which can respond to voice commands of the users.

On the other hand, the government has upped its presence on the social media platforms Twitter and Facebook as all the 110 urban local bodies, 13 district administrations and other departments had opened accounts recently.

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