Travis Scott‘s golden touch continues … with his Cacti spiked seltzers flying off shelves and raising the bar for beverage debuts in the category.
Travis stormed grocery stores, lit up billboards and blasted social media posts out to promote the launch of Cacti, which went nationwide March 15. A spokesperson tells us Cacti set a record for highest rate of sale in a debut for any variety pack in Anheuser-Busch Seltzer history.
Not only that, the rep tells us Cacti broke into the top 5 seltzer category, with sales volume allegedly overtaking marketshare of seltzers from VIZZY, Coors and more.
When it comes to first week sales, the rep tells us Cacti had a higher sales volume than White Claw Variety Pack No. 2 as well as seltzers from Coors and Mikes Hard in their first weeks combined … same can be said about Truly and VIZZY seltzer combined first week sales.
Thanking everyone for their support, Travis tells us, “The reaction to the product has the team and I motivated to go even harder as we plan out what’s next for the brand. We are just getting started.”
As for Cacti, it comes in three flavors — strawberry, pineapple and lime — and as we saw earlier this month, Travis’ fans went wild when he showed up to promote the drink at a grocery store in West Hollywood.
He even brought a personal case to dinner at NOBU in Malibu, certainly not a move that would be allowed by just any average joe.
McDonald’s, video games, clothing and now seltzers … guy’s got his hands in everything.
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