Mike Thalassitis' pal Jonny Mitchell has launched a petition to urge Love Island to improve their aftercare following his tragic death.
The TV star was vocal about how the show's efforts to help had been "laughable" and "too little too late" after receiving a frantic call from them on Sunday – one day after Mike was found dead from apparent suicide.
Now, he's taking things a step further and has launched a petition requesting ITV Studios develops a "new duty of care for show contestants going on Love Island – and for other reality shows to follow too."
Explaining why he wants change, the former contestant poignantly wrote: "I got to know Mike Thalassitis when we appeared together in ITV’s Love Island, and he quickly became one of my best friends from the show.
"I always looked up to him – he was so full of positivity and charisma. When I found out this weekend that he had taken his own life I was utterly heartbroken.
"In the space of a year, two Love Island contestants have been in such a dark place that they’ve felt it necessary to take their own lives.
"Aside from that I know many, many more people who have also struggled with depression following on from the show. I think it’s time to wake up and see that the way this industry operates is toxic and it costs lives."
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Claiming that producers don't do enough to help contestants once they leave they show, Jonny added that they "sell you the dream" but then "send you out into the world with a pat on the back and nothing more".
"I remember having to meet the show psychologist twice before filming started and there was always a high amount of interest around my mental health from the producers (because obviously they don’t want to risk someone having a meltdown on the show)," he explained.
"But after the filming stops you have no help or aftercare to help you cope with the world waiting for you."
The Love Island star added that not once did producers approach him to offer help when he was brutally trolled following the show.
"For younger people going into that environment, being shot to fame literally overnight and then being cut loose to try and handle what’s waiting for them all alone is just wrong, and it’s something that these reality shows need to take into account," he went on.
"These reality shows need to be held accountable for the way they operate and for falsely over-glamourising something to make it more appealing to kids who don’t know any better. They are not providing a clear enough picture of the risks involved.
"They need to start fully explaining the negatives of entering this world, they need to stop falsely portraying people through how they edit in order to make their show more entertaining, as once the show’s over, the person who they portrayed negatively has to deal with the backlash from the public."
The petition has currently got almost 55,000 signatures out of his target, 75,000.
Jonny isn't the only star of the hit series to speak out, as Zara Holland has also once again criticised the show following the news of Mike's death , speaking out just one year after her co-star Sophie Gradon also passed away from suicide.
Much like him, she told The Sun that there was "zero care" after the show finished, and criticised the programme for not changing anything a year on from Sophie's death.
However, despite their comments, a source close to the show claimed bosses do everything they can to look after the stars.
They said: "Care for our Islanders is a process the show takes very seriously and is a continuous process for all those taking part in the show.
"We ensure that all of our contributors are able to access psychological support before, during and after appearing on the show. The programme will always provide ongoing support when needed and where appropriate.
"We also discuss at length with all of our Islanders, before and after the show, how their lives might change and they have access to support and advice to help with this."
Following the news of his death, ITV said: "Everyone at ITV2 and Love Island are shocked and saddened by the terrible news about Mike. Our thoughts and condolences are with his family and friends."
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RIP Mike Thalassitis
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