QUAY Australia have signed Jennifer Lopez and Alex Rodriguez to be the face of the brand’s new global marketing campaign – the first major campaign the duo has featured in together.
The couple, who have just announced their engagement, designed and modelled for the Australian eyewear brand’s glamorous new campaign.
As part of an exciting year long partnership, the brand also released a namesake collection inspired by them, a QUAY X JLO women’s line and a QUAY X AROD men’s line .
Quay Australia CEO Jodi Bricker said, “Jennifer Lopez is the ultimate female force, an inspiration for women who dream of doing it all.
"She owns and expresses each diverse side of herself—superstar, businesswoman, mother — and that’s exactly what this brand stands for.
"The ability to put on your best self each day, whatever that means to you.
“Partnering with Jennifer and Alex gives us the ultimate ability to bring that magic to our community. T
"hey are both genuine fans of the brand, which is so important to Quay. Individually they are powerful; together they are unstoppable.”
The QUAY X JLO range is comprised of six styles with multiple colorways, featuring luxe metal accents, oversized shapes, and flashy lens finishes.
The women’s line offers a variety of different shapes and sizes, including a new twist on classic aviators, flirty cat eyes, and statement shields, retailing for £45 GBP each.
J-Lo said: “Sunglasses have always been an important part of my wardrobe.
“I love how easy it is to change my mood by just putting on a pair of sunglasses.
"Self-expression and confidence are so important to me, and that powerful feeling you get when you put on a great pair of sunglasses is part of that.”
Alex added: “It was really special to be able to shoot in Miami with Jennifer, she was the one who introduced me to Quay Australia. I’ve followed the brand for quite some time and love how they are."
X Jennifer Lopez and Alex Rodriguez, a full range of women’s and men’s sunglasses, now available online.
The QUAY x AROD collection boasts 5 styles in multiple colorways and features laidback style elements with polarized lenses and premium materials for max durability, retailing for £38 – £45 GBP each.
There’s very little not to love about this collection and not surprisingly J.Lo and A-Rod are looking pretty good in the campaign shots.
Both collections are available now at www.quayaustralia.co.uk and retailers worldwide.
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