She was a self-made woman having amassed a reported £45million through decades of hard work and savvy business deals.
But instead of looking forward to an early retirement, Katie Price is instead said to be on the brink of bankruptcy after allegedly frittering her millions away.
Where as once upon a time she could command thousands just for a personal appearance, things have got so bad that she was apparently paid for one social media post with a single pair of knickers.
Her once grand £2million Sussex mansion has fallen into a state of disrepair, with the pool filthy, gardens overgrown and tennis courts abadonned.
Katie, 40, has also started selling her horses and llamas, along with a £77,000 Audi she bought for estranged husband Kieran Hayler for his 30th birthday.
Katie Price’s X-rated holiday
The modelling jobs have dried up and last month she even admitted staging lewd images in Thailand with toyboy Kris Boyson.
Just this weekend she was spotted mowing her own lawn amid claims she’s started laying off staff to stay in the black.
And taking to Instagram, she also admitted the bailiffs had visited her house to demand £3,000 for a electricity bill.
But what has the mother-of-five spent all her money on?
From surgery, property, luxury holidays, divorces and astronomical staff wages, her house is said to have a mortgage of more than £1million with the monthly repayments of £10,000 reportedly £100,000 in arrears.
On top of that she’s said to have spent £120,000 on housekeepers , gardeners and nannies – one of whom Kieran claimed to have had a year-long affair with.
Her monthly heating bill apparently comes to £2,000 because she keeps it on 24-7, and her other monthly outgoings include £1,500 for twice-weekly manicures and pedicures, £1,000 on getting her hair done, £800 on massages every other day, £800 on a make-up artist, £400 on facials and £500 on age-reversing treatments.
And that’s not to mention the apparent £60,000 a year she’s forking out on farm machinery such as a tractor and milking machine, along with a £25,000 annual cosmetic surgery bill.
Last Christmas she admitted dropping £2,000 on decorations alone because she feared it could be her terminally ill mum Amy’s last one.
And while back in the day she raked in millions from her fragrances, books, reality TV and raunchy shoots, these days her only source of regular work appears to be her show, My Crazy Life.
Now, in a desperate bid to claw back some cash, Katie is said to be planning to resurrect her glamour model alter ego Jordan and launch a range of sex toys.
"Katie told me when all else fails sex sells," a source told the Daily Star.
"It’s the way she’s taking things – she’s bringing back Jordan to fix her finances.
“She said that it was a no-brainer to go back to her old image."
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