Ananya, Khushi Make A Splash In Magenta

Cancel: Purple and lilac.

Hail the new Colour of the Year: Viva Magenta.

Warm and cool at the same time. Fearless and joyfully optimistic too.

Viva magenta was voted the ‘unconventional shade for an unconventional time’.

The Pantone Institute’s newly-nominated hue is for people with a rebellious spirit and that’s you and me, right?

So, without further ado, welcome viva magenta!

Folks are already rushing to their closets to dig out stuff and are sporting the au courant shade…






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