The "Romantic Comedy" was a long staple of the movie landscape. But somewhere in the mid-aughts, the popularity of this format of female-centric meet-cute stories suddenly fell out of fashion and fell hard. It’s been over a decade since the genre had a major release at the box office, but 2018 seems to be the year rom-coms are on a comeback. The latest offering, Crazy Rich Asians, isn’t just a romantic comedy, but one that celebrates diversity on-screen, while bringing to life a New York Times bestseller. And the Crazy Rich Asians ratings are crazy off-the-charts to match.
Based on the Kevin Kwan novel of the same name, Crazy Rich Asians stars Constance Wu as Rachel Chu, a New Yorker of Chinese descent and an economics professor. She agrees to go with her boyfriend, Nick Young (Henry Golding), to Singapore to a family wedding, only to discover he comes from serious money and a family with a dark past.
The cast alone is worth seeing the film for, but the plot is the real joy of any rom-com, and all Henry’s insane relatives and friends back home more than qualify. Reviewers clearly agree. The embargo on reviews lifted this week, and the result is Crazy Rich Asians currently stands on Rotten Tomatoes at 96 percent certified fresh.
Caroline Siede of the A..V. Club gushes:
Peter Travers of Rolling Stone loves it:
And Johnny Oleksinski of the New York Post says this is just what the doctor ordered for the rom-com drought to end.
As for how the film is expected to do at the box office, the mid-week opening is likely to work in the film’s favor. Most movies preview Thursday night and open officially on Friday. Crazy Rich Asians arrives on Wednesday, Aug. 15, and will roll into this weekend accruing a five day cumulative.
According to The Hollywood Reporter:
Warner Brothers’ slow roll out over the course of the month has been helping build word of mouth, and many are thinking the current estimates aren’t nearly high enough.
Crazy Rich Asians opens this Wednesday, Aug. 15, 2018, in theaters everywhere.
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